Dusty and I are using our COVID-19 Quarantine to feature some projects we never got the chance to share. (Cobbler’s kids are the last to get shoes and graphic designer’s sites are the last to get updates. Eek!) This project was completed in 2017. It is such a great blend of our styles. Dusty’s clean, orderly aesthetic and my painterly approach.
Dusty and I had to opportunity to collaborate on this brand, Ordinary Mommy. What a dream! Our client, Faith Lex already had a brand style in place, but she needed something a little fresher.
Faith creates custom handmade decor for the modern bohemian home. When ever we hear modern, we think of good, clean design and packaging. (Those details can help justify higher prices.) Her products are top notch quality, and this new logo helped make that apparent at first glance.
Here’s a bit about the branding process:
All of our branding projects begin with a mood board. It’s a great way to establish the overall tone for the logo and brand. Faith’s mood board is light and airy, modern boho with natural elements.
After the mood board is finalized, we create three logo concepts for the client.
The client is asked to pick one concept to move forward with. We incorporate feedback and go to Logo Revisions Round 1. In this project, Faith went with Concept 2.
Then we work on another round of revisions, add color and arrive at our final logo.
At the end of the project, we create a brand guide book and export the logo variations (black, white, color, watercolor, and brand mark) in various easy to use formats. The brand guide book will help our client use the logo and branding effectively. It’s also a great resource for Faith if she should ever work with another creative like a product photographer or hire on employees. The guide book can help maintain the brand’s cohesiveness. If you’d like to take a look at an example brand guide, send us a message!